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Following changes within the business and results from the market research campaign, C3 decided to consolidate and rebrand the company. Excentra’s creative team helped C3 stand out from the crowd by creating a brand identity which works across all media now and in the future. Excentra supported C3 throughout the brand design process, breaking down each element and providing C3 with multiple options which could be developed into appropriate guidelines and templates to help manage the brand in the future.
The final brand and logo options were refined based on feedback. Once approved, the logo was created in the required formats and presented with associated elements including correct logo use, colour palette, tone of voice, font and imagery.
In extension to the rebrand, Excentra rolled out the brand identity designing, creating and printing C3’s new look which included a large range of the media services overleaf.
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